Traxxas Launches Short-Course Video Game
Posted on Wednesday, July 27, 2011
Phoenix, Ariz. – July 26, 2011 – BlackBox Interactive <http://www.blackboxinteractive.com> , the leader in dynamic advertising within the mobile and video game industries, was hired by TRAXXAS to develop and launch an interactive off-road racing game that allows the company to connect with gamers to win real-world prizes through YourRealRewards.com. The new game, TRAXXAS Short Course Shootout was released for 3rd generation+ Apple iOS devices in conjunction with the Charlotte event of the TORC Series < http://www.torcseries.com/> . TRAXXAS is the title sponsor of the TORC Series.
“We presented this idea to TRAXXAS because we believe it’s a great way to extend their brand and already robust marketing program, ” said Richard Cassey, president of BlackBox Interactive. “This strategy allows TRAXXAS to engage gamers, radio control car enthusiasts and fans of the TORC Series in a new, interactive way that merges both mobile and gaming technology.”
The game includes four vehicle types and four tracks on which gamers can race. Gamers can hone their skills in Arcade Mode; race to finish in Career Mode; and play against other gamers anywhere in the world in Match-Up Mode, allowing for a virtual race experience.
Sponsors and advertisers can participate in dynamic advertising – from game load screens, to trackside and start gates, to actual vehicle wraps. All advertising within the game is served real-time through BlackBox Interactive’s proprietary ad server, allowing advertisers to change their message at any time, with dayparting and geo-targeting options available. Advertisers can also participate in YourRealRewards.com. The YourRealRewards.com platform allows for the distribution of real-world coupons and products to gamers, for incentivizing product trial and sales. For example, gamers will have the opportunity to win one of 10 TRAXXAS radio control cars a month when playing the game. All prizes are awarded for achievements earned in game.
In support of the launch of the game, all players who complete a Pro Season in TRAXXAS Short Course Shootout by July 31, 2011 will be entered to win a $100 AlliMotoshop.com gift card, a TRAXXAS Slash 4X4 or a Kawasaki KX™450F! Visit WinWithTraxxas.com for details.
“TRAXXAS Short Course Shootout will further connect consumers with TRAXXAS and off-road racing. It’s also a fun gaming experience for the mainstream public,” said Cassey. “We are very excited to launch this game for TRAXXAS.”
About BlackBox Interactive
BlackBox Interactive is a digital media company that provides branded video games and mobile applications with innovative solutions to connect with customers through mobile technology. The Phoenix-based media company creates customized interactive digital experiences through video games, mobile applications, dynamic advertising and their proprietary YourRealRewards.com platform. The company has 25 million users across its network.
TRAXXAS is the fastest name in radio control cars. The company is the title sponsor for The TRAXXAS TORC Off-Road Championship Series, which is the fastest, most punishing short course racing series on the planet. TORC events are packed with flag-to-flag fender banging as drivers push the limits over whoop and jump filled natural terrain racetracks. Off-road racing fans come from far and wide to experience this most challenging form of high-octane competition.
The TRAXXAS TORC Series-The Off Road Championship is the fastest, most punishing short course racing series on the planet. TORC events are packed with flag-to-flag fender banging as drivers push the limits over whoop and jump filled natural terrain racetracks. Off-road racing fans come from far and wide to experience this most challenging form of high-octane competition. Initially, TORC was the brainchild of a group of pro drivers with one goal: unification of the various off-road racing entities across the U.S., and create the highest standard of competition. Once the creative juices began to flow between Ricky Johnson, drivers, fans and sponsors alike it wasn’t too long before the need for an entirely new racing series became obvious: The TRAXXAS TORC Off-Road Championship Series. With unparalleled action, TORC bridges the gap between extreme sports, traditional racing and even mixed martial arts. The series has an “edge” not found in other forms of racing focused on a younger fan base versus more traditional motorsports. TORC utilizes a variety of short-tracks and larger outdoor motocross-inspired courses with a different look, a different feel, and more genuine racing action.
Following are links to download the game:
iPhone and iPod Touch - http://itunes.apple.com/us/app/traxxas-short-course-shoot/id438629750?mt=8
iPad HD - http://itunes.apple.com/us/app/traxxas-hd-short-course-shoot/id438630531?mt=8